AI Filmmakers Directory · Pro members, text version
Edward Saatchi
San Francisco, California, US
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About
Edward Saatchi is the co-founder and CEO of Fable, an AI-native studio pioneering interactive and generative storytelling. A leading voice at the intersection of AI, virtual production, and narrative design, Saatchi has been instrumental in developing "Showrunner" — a platform enabling viewers to create personalized AI-generated episodes within fully realized virtual worlds. His work bridges traditional cinematic craft with cutting-edge generative AI tools including custom-trained character models and multi-modal AI pipelines. Previously co-founder of Within (VR), Saatchi brings deep experience in immersive media, having produced VR and AI content featured at major industry events and publications including TechCrunch, Forbes, and The Verge. A respected industry voice on responsible AI in creative production.